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VIRGIN ATLANTIC LOUNGE

Lani
Adeoye

My design for the Virgin Atlantic Newark Airport Lounge
stems from my analysis on Virgin Atlantic’s brand identity.
Aside from being an innovative brand, Virgin Atlantic is
also known for connecting to its customers.
A passenger’s state of mind is crucial in terms of how one
experiences the transitional space of an airport lounge. I
therefore segmented the users based on their mindset in
terms of the “Tired Body” and the “Active Spirit.” This con-
trast gave birth to my idea of “Polarity.” Similar to the con-
cept of yin and yang, it is essentially a holistic system with
two different parts that interact. Polarity comes into play
in the layout, structural elements and furniture design.
As shown in the plan, programs that are more stimulating
such as the hub (café), the bar, and the cave (VIP space)
are on the red central path, while the perimeter path has
rejuvenating programs such as the deck (entertainment
space), restaurant, and chill-and-snooze loft. Changes in
wall heights, floor levels, acoustics and lighting enable
passengers to navigate the space easily and experience
varying ambiances as their needs change.
The main programs serve as experiential microenviron-
ments, while the space still creates a seamless flow as one
navigates the lounge.

Degree: McGill University, Bachelor of Commerce
laniadeoye@gmail.com

Faculty: Hayes Slade

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